Those who own a Wilier Triestina know that they didn't choose just any bike. They know that the symbol of the halberd is part of the history of cycling, and a history more than a century old. Wilier Triestina was founded in 1906. We don't lack experience. We have never stopped combining the most advanced know-how with the ingenuity and originality for which we are known. Because we don't just build bikes; we create them. The development of a new model begins with a simple drawing on a piece of paper. Then, after countless tests, it finishes with the utilization of the most advanced materials and technological innovations. Wilier Triestina's style is the perfect balance between tradition and innovation. But it also stands for safety and reliability when performing at the highest levels. The victories of our professional athletes are a testament to that.
Wilier was born in 1906 thanks to the brilliant idea of a trader from Bassano, Pietro Dal Molin, of building his own bicycles. His forge of "Steel horses" rose as a small workshop along the banks of the river Brenta, in Bassano del Grappa, and it became more and more successful by keeping up with the increasing demand for bicycles. For this reason, Dal Molin determined to set up a professional team captained by Giordano Cottur of Trieste, well-known for contending with Gino Bartali during the Bassano-Monte Grappa lap for amateurs. At the same time, according to the common feeling of uneasiness about the fate of Trieste, Dal Molin decided to associate the name of this town to that of his own company. In this way, in Autumn 1945, the name Wilier Triestina was born, distinguished by its copper-colored bicycles, which later became an authentic trade-mark. Strong in its success and thanks to the prestige it had gained, Wilier bought up a promising young cyclist in 1947: Fiorenzo Magni. Instead of being crushed in the challenge between Coppi and Bartali, Magni found a way to become the third great protagonist of Italian cycling, and won the Tour of Flanders and Giro d'Italia in 1948.
Unfortunately, after the first phase of Italian national reconstruction in the early '50s came the period of an economic miracle: people gave up bicycles in favor of scooters and motorcycles. Bicycle manufacturers suffered from this progress, and in 1952 Wilier Triestina had to close its doors. Nowadays, the glorious story of this firm and of its "copper-colored jewels" lives again thanks to the Gastaldello family from Rossano Veneto. They bought the Wilier Triestina brand name in 1969, and are proud to bring greatness to one of the best known Italian brands again, providing dozens of professional and amateur Italian and foreign teams with their bicycles. The ultimate glory was in September 2008, when Alessandro Ballan won the World Road Championship in Varese on Wilier, just ahead of his illustrious teammate Damiano Cunego. In the last decade, and especially since 2008 - due to the success of international cycling and of the new models, Wilier Triestina continues to increase and consolidate its presence in the international market, with double digit growth in revenue and production.
Click here to learn more about Wilier’s rich and long history.